Polaroid

Polaroid is one of the most iconic names in instant photography, with a legacy that began in 1937 when it was founded by Edwin Land. The launch of the first Polaroid instant camera in 1947 changed the way people captured and shared moments, followed by landmark innovations like the SX-70 in 1972, cementing Polaroid’s status as both a technological pioneer and a cultural symbol. Though the rise of digital photography led to a pause in instant film production in 2008, the brand’s story didn’t end there — a dedicated community of instant photography enthusiasts preserved the last Polaroid factory in the Netherlands, laying the foundation for its revival. Today, Polaroid continues to celebrate analog creativity through modern instant cameras and film, from the pocket-sized Polaroid Go to the advanced Polaroid I-2 with manual controls, empowering creators worldwide to rediscover the joy of capturing real moments, instantly.